M alaysia External Trade Development Corporation (MATRADE) successfully organised INTRADE Malaysia 2010 from 9thto 11thNovember 2010 at MATRADE Exhibition & Convention Centre (MECC), Kuala Lumpur.  The event themed “One world, One market place” was supported by Ministry of International Trade and Industry (MITI).  The Minister of International Trade and Industry, YB Dato’ Sri Mustapa Mohamed officiated the opening of INTRADE Malaysia 2010.

The exhibition showcased a wide variety of products amd services, and attracted representatives from the trade industry, buyers, suppliers, councilors and industry experts. Some 500 trade buyers from over 60 countries, 400 domestic and international exhibitors, five national pavilions and 10,000 visitors linked up at INTRADE Malaysia 2010 to explore global trade opportunities.

Exhibitors’ profile covered electronics and electrical, food & beverages, furniture & fittings, gifts, souvenirs & jewellery, information & communications technology, machinery & equipment, healthcare, pharmaceuticals, toiletries & cosmetics, professional services, rubber products and wood products.

During the show, some concurrent events were held,  such as KL International Trade Forum (KLITF), Incoming Buying Mission (IBM), trade show and Free Trade Agreements (FTA). IBM plays an important role in linking local SMEs with potential overseas buyers and overseas markets.  MATRADE through its 40 offices worldwide matches the needs of international buyers with Malaysian SME suppliers.  Via IBM, SMEs get to meet various trade buyers who have expressed  interests in their product range. Successful negotiations can lead them to expand into the global market.

KLITF held on 11th November 2010 successfully provided an interactive platform for business leaders, entrepreneurs and investors to gain insights into global business prospects and opportunities, to network and establish collaboration towards gaining a competitive edge in the challenging global market.

A 20-member TEEAM delegation headed by Engr Fu Wing Hoong (President) attended the opening ceremony of INTRADE Malaysia 2010.  TEEAM also participated as an exhibitor in this annual MATRADE event. The next INTRADE Malaysia 2011 will be held from 22nd to 24th November 2011 at MECC.

Opening ceremony – YB Dato’ Sri Mustapa Mohamed (Minister of International Trade and Industry) delivering his speech.